Wednesday, April 5, 2017


This phrase can make or sink candidates for president.

In the 1980 race between Ronald Reagan and Jimmy Carter, Reagan famously asked this question:

Are You Better Off Than You Were . . .

In 2004, this was the headline:

Bush: America (is) better off with his leadership

In 2012, this was the headline:

Are you better off?

It's the single most important question in an election.

During the election of 2016, this was the headline:

Are you better off than eight years ago?

The expression to be better off  has been in the English lexicon for ages.  But it took on new life with President Reagan during his campaign for president and has been asked by candidates since then.  They want you to compare NOW with FOUR YEARS AGO, the prior presidential campaign season.

Its use is not limited to politics.

Try this headline:

Filling a prescription? You might be better off paying cash

Why, according to the article, would you be better off paying cash than using a credit or debit card?

During political elections, candidates don't ask about your happiness; they ask about money and finances. Take the CNN poll.

What did you find out?

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